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As with the appearance on Ellen, most of the media attention centers on the song’s dance. The signature horseback-riding dance fed a buzz that pushed the song to the forefront of pop culture relevance. There are several reasons why Psy has been able to overcome the traditional barriers imposed on Korean artists.

The arrival of Psy and “Gangnam Style” has brought a new level of mainstream success to K-pop, including a number one spot on the iTunes singles chart. Girls’ Generation TTS, a sub-group of the previously mentioned act, was the highest charting K-pop group on the Billboard 200 with their E.P., Twinkle, which only reached number 126. Even the successes of current K-pop groups, however, have highlighted how far the genre has to go. In early 2012, Rolling Stone published “The 10 K-Pop Groups Most Likely to Break in America.” 6 The article cites previous failed crossover attempts including BoA and Se7en, “likely due to the fact that they were molded by American record labels to be presented in a way they saw best to break into notoriously difficult market.”Ī fresh crop of K-pop stars raised the question again earlier this year, with many looking to Girls’ Generation who made appearances on both The Late Show With David Letterman and Live! With Kelly ahead of their debut U.S. K-Pop, short for Korean Pop, has long enjoyed niche success in the U.S., but with little migration into mainstream pop culture.

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Further appearances at the MTV Video Music Awards and on the Today Show, plus attention from music industry heavyweights have solidified the song’s massive impact.

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Numerous celebrities including LMFAO, T-Pain, Robbie Williams, Vanessa Hudgens, and Britney Spears, took to Facebook, Twitter, or their own website to lend their curatorial voices to “Gangnam Style.” After Spears tweeted about her desire to learn the horseback-riding dance, TV personality Ellen Degeneres brought Psy out during her show to teach Spears the dance. While Psy was already a known figure in Korea, social media catapulted him into the international spotlight, circulating the video in a fervent feedback loop across Facebook, Twitter, Reddit, and the blogosphere. The success of “Gangnam Style” testifies to the immense power of the social media hive-mind. 1 He also spent several weeks leading the Billboard Social 50, and according to Neilsen SoundScan 2, had sold 61,000 U.S. The 34-year-old rapper, born Park Jae-Sang, may seem an unlikely candidate for pop stardom, but at the end of August he entered his fifth week atop the Billboard K-Pop Hot 100, tying the record for most consecutive weeks at number one. Despite the fact that few people other than Koreans know what any of the lyrics mean, the video has received a flurry of international attention for Psy’s now-signature horseback riding dance. The comedic song and video refer to the ritzy neighborhood of Gangnam in Seoul, South Korea. With the exception of “Charlie bit my finger – again,” every single video in the YouTube top 30 is now a music video and sadly, this list also includes the “ Tootin’ Bathtub Baby Cousins” with 251 million views and “ The Gummy Bear Song” with 265 million views.Recently boasting over 160 million YouTube views, Korean rapper Psy’s “Gangnam Style” music video became a viral sensation after it was released in July.

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The first live performance of the song on Korean TV also has a full 152 million views. According to one metric, these fan remakes have garnered over 220 million views. Thanks to Psy’s (and his management’s) relatively hands-off approach to fan-made remakes and parodies, the song itself has likely been heard quite a bit more often on YouTube. At least Bieber’s corporate parents won’t be too unhappy about this development: since September, Psy and Bieber work for the same music label.

Bieber’s “Baby” – which had a nice run at the top of YouTube’s charts since its debut in February 2010 – only has about 1.4 million likes and a whopping 3.2 million dislikes. The video made its YouTube debut on July 15 and currently has over 5.3 million likes and about 320,000 dislikes. The video has now been watched over 805 million times.

It was only a matter of time, and we’re happy this happened on a slow news day over the weekend: Psy’s viral music video hit “ Gangnam Style” just passed Justin Bieber’s “ Baby” to become the most popular video in the history of YouTube.